One pitch a day: in August of 2011, I dedicate twenty minutes each day to writing an "elevator pitch" for a story or a game.
A serial killer targets people whose private information is involuntarily or unknowingly made public. He views himself as the angel of everything that is wrong with society.
For decades, he used to kill people whose phone number was disclosed on TV or in movies. He privileged victims whose numbers were not advertised as real numbers. TV and radio drama writers who used dummy numbers set aside for this very purpose instead of random numbers unwittingly saved many lives.
Nowadays, the killer has gone digital. He spends time on Facebook and forums searching for the perfect victim: somebody who sets strong privacy parameters which end up circumvented by a third party in a big way, with no real harm intended.